Last year, I contributed, among many other communication specialists including Jack Dorsey the co-founder of Twitter, to the well received book from Vincent Ducrey (French government New media advisor) titled “the Guide of Influence”:
The Guide of influence presents a method of managing the real-time information for decision makers and integrating traditional media with new media. This method is based on the concept of a « hub » conceived here as a channel of influence. Applied to the sphere of media and communication, the « hub » is a mapping of media relays that make up influence around a brand. This mapping enables you to view how the information is likely to spread in the media sphere, where is it taken, and how fast it goes.