How to create content for your web site at a company level:
GE Energy revealed last month its new website dedicated to Energy. Through this new website GE Energy aims to communicate to the outside world, its leadership position in this sector. Content creation at a company level is a crucial issue in the current communication trends but consistent and qualitative content can be hard to achieve. GE Energy gives us some advice and guidelines on how to reach this goal.
This study is a model for best practice and should be a point of reference for all corporate online communication.