Best Practice on how to build a corporate website!

How to create content for your web site at a company level:

GE Energy

GEweb -

GE Energy revealed last month its new website dedicated to Energy. Through this new website GE Energy aims to communicate to the outside world, its leadership position in this sector. Content creation at a company level is a crucial issue in the current communication trends but consistent and qualitative content can be hard to achieve. GE Energy gives us some advice and guidelines on how to reach this goal.
This study is a model for best practice and should be a point of reference for all corporate online communication.

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G8, G20 and IMF: How to deal with the current crisis?

G8 & IMF -

Consumer prices are rising worldwide, for practically all products and raw materials. This state of affairs is starting to weigh heavily on households and salaries, as well as on the social and political balance of certain countries, creating pressures that must be addressed immediately.

In the wake of the G8/G20 and IMF meetings, the question being asked now is whether these organisations will manage to restore the financial and monetary stability required to prevent a new financial crisis that the economies of the world do not seem to be able to cope with.

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GE’s new ‘FlexEfficiency’ Combined Cycle Power Plant Technology

Today saw the announcement of a major new technological breakthrough in energy innovation by GE Energy. At a press conference this afternoon in Paris, a new power plant incorporating an unprecedented combination of flexibility and efficiency was unveiled. The first of its kind in the world, the ecomagination-certified FlexEfficiency 50 Combined Cycle Power Plant becomes the first product in GE’s new FlexEfficiency portfolio.

Until now, power plants have provided either flexibility or high efficiency, never both. This is why the FlexEfficiency plant technology is so revolutionary because both are needed if renewable power is to be cost-effectively integrated into power grids around the world on a large scale. This technology will enable the further deployment of renewables such as wind and solar and deal with the issue of intermittency.

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Interview with Holmes Report’s Arun Sudhaman

Holmes Report

What is biggest challenge you are facing, given the changes in Europe’s political and regulatory environment?

In terms of public affairs, what’s keeping us busy is that the scene has drastically changed since the crisis. In the past we were lobbying more administrative-type government bodies. Now, since the crisis, government and companies need to work together. Where we used to be dealing with administrative bodies, we need to consider the political environment. Those are the guys making the call. They also are the elected officials responsible for delivering. You have to be more politically savvy. Now you need to understand the political environment.

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Nigeria’s new government stands ready to rise to forthcoming challenges

Nigeria ElectionsIn the wake of the elections, Nigeria’s new government stands ready to rise to forthcoming challenges.

It is first of all worth noting that the parliamentary elections that took place at the beginning of the month went relatively well, and that, by and large, the electoral processes complied with the rules of transparency applicable in this area, which is very good news. International organisations all acknowledged the validity of the elections, starting with the African Union and the European Union.

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Vincent Ducrey on hub management and the power of influence

hub managementVincent Ducrey is an expert in information management, specializing in the study of real time information spread. Vincent expertise stems from his ten year career in all areas of marketing and communications: entrepreneurship, strategy consultanting, manager communities, and finally new media adviser at the French Government.

We have asked him to answer and clarify a few points relating to Hub Management and its fascinating influential potential.

Could you explain the “Hub management” method that you developed and that you present in your book “Le Guide de l’influence “?
V.D: First of all, at the centre there is the “Hub”; it is the way of mapping today’s communication-media-internet landscape that I’ve developed. It allows each company to identify the factors that influence the perception of their brands and helps companies to structure their media environment. The “Hub management” itself is the operational method of controlling the messaging in this environment. A hub operation management can take different forms, depending on your objectives: the launch of a product, reacting to negative messages, messages centred around the organising of an event, etc.. It involves using all the subtleties of the Hub mapping, taking into account the influential potential of the selected tools of communication and the speed of circulation of the information, so that your message has the greatest impact in the media sphere.

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Europe’s energy future is about ‘Efficient Energy’

Europe’s energy future is not only about energy efficiency, it’s also about ‘Efficient Energy’

Europe’s energy future

European Commission states that nations must spend €270 billion over the next 40 years to get back to pre-recession levels and meet 2050 energy objectives.

REFER – Responsible Energy for European Regions – has just published a new report that shows what bold, long-term thinking and best practices can generate for consumers, businesses, the economy and the environment.

The Assembly of European Regions – GE Energy partnership today further proved the success of their close collaboration with the publication of the REFER Report; a study which looks closely at the challenges facing Europe and its regions and the energy efficient solutions they are employing.

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